American Express
“Say I Sent You” Advertising Campaign
For the launch of the “Green from American Express” credit card, I traveled to New York City, Chicago and San Francisco to capture a mix of lifestyle, food and travel imagery during a 9-day still and broadcast shoot.
In a partnership with Condé Nast Traveler, the images were featured in an original video series, organic Instagram and Instagram Story posts on @americanexpress and @cntraveler, and various social media advertisements produced by McGarryBowen.
New York City.
New York City "Weekend Getaway" carousel advertisement.
A series of social media carousel ads under the themes “Date Night” and “Weekend Getaways” were produced for each city by the agency McGarryBowen.
Amanda Villarosa, Host, New York City
During the campaign, I shot stills in tandem with a video production crew. In addition to digital advertisements and editorial content packages, the still images were used in a stop-motion style throughout all the video assets. See the full collection on Condé Nast Traveler.
Chicago.
Nathan Michael, Host, Chicago
San Francisco.
Valerie Luu, Host, San Francisco
